Vinted, Europe’s leading online marketplace for pre-loved fashion, is set to bring a new competitive television series, ‘RE/Style,’ to Prime Video in the United Kingdom this October. This groundbreaking six-part series aims to showcase recycled design as the future of fashion, offering a compelling narrative for sustainable style enthusiasts.
The RE/Style Concept: Recycled Design Takes Center Stage
Funded by Vinted, ‘RE/Style’ will feature eight emerging fashion designers hailing from Italy, Spain, France, and the United Kingdom. These talented individuals will compete against the clock, tasked with creating innovative capsule collections and catwalk-ready looks exclusively from second-hand items. Each challenge demands a swift creative process, requiring designers to complete their creations within a demanding six-hour timeframe. The themes guiding these challenges will celebrate adventure and nostalgia, encourage the reinvention of wardrobe staples, and reimagine the glamour of red carpet looks, pushing the boundaries of sustainable fashion.
Star Power: Hosts, Judges, and Celebrity Guests
The series will be expertly hosted by presenter and former model Emma Willis, who expressed her enthusiasm for returning to her fashion roots. Joining her on the judging panel are renowned fashion experts Melissa Holdbrook-Akposoe and Zadrian Smith. The show will also feature a host of familiar faces as celebrity guests, including Henry Holland, Stacey Dooley, Clara Amfo, Laura Whitmore, Vogue Williams, and Oliver Cheshire, who will offer their insights and perspectives throughout the competition. The stakes will be even higher in the final episode, with model and activist Eunice Olumide and Jessie de la Merced from Vinted serving as special guest judges.
From Catwalk to Curation: The Grand Prize and Impact
The ultimate prize for the winner of ‘RE/Style’ is significant: their final collection will be showcased at the prestigious London Fashion Week. Furthermore, these winning creations will be made available for purchase exclusively on Vinted, with all profits from these sales being donated to the charity Oxfam. In a move that further connects the show to its audience and Vinted’s platform, fashion enthusiasts will also have the opportunity to shop for the very items used by the wardrobe designers to create the show’s looks, available on Oxfam’s dedicated Vinted page. This initiative underscores Vinted’s commitment to supporting charitable causes within the United Kingdom.
Vinted’s Growing Presence in Television and Streaming
The launch of ‘RE/Style’ marks Vinted’s first foray into long-form branded content on Prime Video, signaling a strategic expansion into high-profile streaming television. This move builds upon Vinted’s previous investments in television and digital series, such as ‘Second Hand Style-Up’ and ‘Restyle,’ which have demonstrated the company’s commitment to promoting the appeal and accessibility of second-hand fashion. Vinted has been actively working to reshape perceptions of pre-loved clothing, presenting it not as a compromise but as a stylish, sustainable, and cost-effective choice. The company has seen significant growth, aiming to become the ‘Amazon of second-hand’ by expanding its categories and making second-hand the first choice globally.
Premiere and Availability
‘RE/Style’ is set to premiere on Prime Video in the United Kingdom in October. This television event is poised to be a trending topic, offering a fresh perspective on fashion entertainment and the growing movement towards conscious consumption.
Conclusion
Vinted’s ‘RE/Style’ series on Prime Video represents a significant step in the ongoing narrative of sustainable fashion. By spotlighting emerging talent and championing the creative potential of second-hand items, the show not only promises engaging television but also reinforces Vinted’s mission to transform how people buy and sell clothes, making circular fashion more accessible and desirable for a wider audience across the United Kingdom and beyond.
