Play, Not Pints: Activity-Fueled Venues Emerge as Gen Z’s Preferred Social Hubs, Reshaping Global Nightlife
LONDON – A significant transformation is underway in the social habits of younger generations, with Generation Z increasingly turning away from traditional bars in favor of activity-fueled venues that prioritize interactive experiences and deeper connection. Recent market analysis underscores this shift, highlighting a preference for environments that offer novelty and engagement over purely alcohol-centric spaces….