Sky Sports has announced a significant four-year partnership with UEFA, securing exclusive broadcast rights for the Europa League Rights and UEFA Conference League in the United Kingdom starting from the 2027/28 season. This landmark agreement means that all 342 matches from these two prestigious European club competitions will be available on Sky Sports each season, reinforcing the broadcaster’s position as a premier destination for football fans interested in the Europa League Rights. The deal, which runs until the summer of 2031, will substantially expand Sky Sports’ football offering, frequently providing customers with live action seven days a week during the European competition calendar. This move marks Sky Sports’ return to broadcasting live European club competitions in the UK for the first time in a decade, following the loss of Champions League rights in 2015. This exciting development for the Europa League Rights ensures UK fans will not miss a moment of the action, providing comprehensive UK broadcast rights.
A New Era for European Football and the Europa League Rights
Jonathan Licht, Chief Sports Officer at Sky, expressed his pride in bringing these competitions back to Sky customers, highlighting the exciting European narratives and strong performances from English clubs in recent years. “This partnership is made possible by the strength of our business model and brand as the home of sport in the UK,” Licht stated. “Alongside the Premier League, EFL, SPFL, WSL and more, fans will now regularly enjoy domestic or European football every day of the week during the season on Sky Sports.” The inclusion of the Europa League Rights significantly enhances this offering, making it a key part of sports broadcasting deals.
English clubs have demonstrated considerable success in these tournaments recently, clinching three titles in the past three years. This success has contributed to record audience figures, including last season’s most-watched European fixture between Manchester United and Tottenham Hotspur, a testament to the growing interest in these competitions and the appeal of live football coverage, especially concerning the Europa League Rights.
Sky Sports’ Expanded Football Portfolio and UEFA Europa League Rights
The new agreement ensures that Sky Sports will offer an unparalleled breadth of football content, including the crucial Europa League Rights. The broadcaster already holds extensive rights to the Premier League, the English Football League (EFL), the Scottish Professional Football League (SPFL), and the Women’s Super League (WSL), among other leagues like the Bundesliga. This comprehensive package solidifies Sky Sports’ position in the UK sports rights market, covering essential European club competitions.
In 2025, Sky Sports has seen significant growth in its football coverage. Premier League viewing hours have increased by 20%, and the Women’s Super League has seen a 22% rise. Notably, viewership among women has reached an all-time high, up 14% year-on-year. This expansion, including a new streaming platform, Sky Sports+, aims to provide fans with more choice and value, solidifying Sky’s commitment to growth and innovation in sports broadcasting and further strengthening the Europa League Rights experience through improved football streaming options.
Industry Reshuffle and Future Outlook for Sky Sports Europa League Rights
The acquisition by Sky Sports occurs amidst a broader reshuffling of football broadcasting rights in the United Kingdom. Paramount+ is set to become the primary broadcaster for the UEFA Champions League from 2027, taking over from TNT Sports, which will continue to broadcast Premier League and FA Cup matches. This fragmentation means that fans may need multiple subscriptions to follow all major European competitions, making the secured Europa League Rights a vital component for many. Sky Sports’ commitment to the Europa League Rights provides a central hub for fans of these tournaments, alongside Conference League rights.
Sky Sports has consistently positioned itself as the home of sport in the UK and Ireland, a strategy that has been bolstered by long-term partnerships and a commitment to innovation. The increased investment in football rights reflects Sky’s business model, which aims for growth by offering comprehensive coverage of the most sought-after sporting events and securing key UK sports rights, including the coveted Europa League Rights.
The addition of the UEFA Europa League and Conference League to Sky Sports’ schedule from the 2027/28 season promises to offer UK football fans an unprecedented amount of live action, further cementing Sky’s dominance in sports broadcasting within the United Kingdom. This comprehensive offering ensures that fans can follow their favourite clubs and competitions with unparalleled access throughout the European season. This trending news signifies a strong future for sports viewership in the United Kingdom, particularly for followers of the Europa League Rights, promising excellent live football coverage and a robust selection of Sky Sports football content.
