Formula E Elevates Google Cloud to Principal AI Partner
Formula E announced a major partnership. Google Cloud is now its Principal Artificial Intelligence Partner. This is a multi-year deal. It was announced in London. The date was January 26, 2026. The partnership aims to use AI. It will improve Formula E’s operations. This includes race management and development. It also focuses on the fan experience. This news is significant for motorsports.
Building on a Strong Foundation
The collaboration expands a previous relationship. Formula E and Google Cloud first partnered officially in January 2025. This new deal elevates Google Cloud. It becomes a Principal Partner. Formula E will use more Google Cloud technologies. Gemini models will be integrated across the Formula E ecosystem. This will speed up performance. It will also deliver faster operations. Furthermore, it will showcase innovation globally. The partnership builds on a strong tech foundation. Previous work includes a land speed record. It also involved the ‘Mountain Recharge’ project. Google’s AI Studio and Gemini models helped map car routes. They identified braking zones for energy generation. This allowed a car to complete a Monaco lap on 1% battery.
AI Enhances Operations and Sustainability
This new agreement drives business transformation. It also supports sustainability goals. Formula E is the only sport certified net-zero carbon since inception. The partnership helps maintain this status. AI will improve agility and energy efficiency. Digital twins will be used for races and events. This allows virtual simulation and optimization of site builds. Consequently, it reduces carbon footprints. Less on-site reconnaissance is needed. Heavy equipment transport is minimized. Formula E will use Google Workspace with Gemini. This will boost agility and efficiency. Advanced AI modeling supports back-office functions. The creation of digital twins helps reduce emissions.
Revolutionizing the Fan Experience
The collaboration also transforms the fan experience. Formula E has already integrated a Strategy Agent. This agent is part of live broadcasts. It delivers real-time insights. Predictions and explanations are offered. Millions of viewers benefit. They gain a deeper understanding of races. Driver performance and strategy become clearer. Data from timing providers and telemetry are used. This information is passed to broadcast graphics. It creates graphics for approval. Then, it goes live to millions of screens. Google Cloud’s BigQuery platform can create hyper-personalized fan experiences. It also offers deeper insights for race predictions on TV. Fans can engage with video and telemetry data.
Leadership Perspectives
Jeff Dodds, CEO of Formula E, called it a game-changer. He stated, “We are already pushing the boundaries of technology in sport.” “This Principal Partnership confirms our vision.” He added, “The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimisation and strategic decision-making.” He also said, “This collaboration will redefine how fans experience our races.” It will set a new benchmark. Tara Brady, President of Google Cloud EMEA, highlighted innovation. She noted, “Formula E is a hub of innovation, where milliseconds can define success.” She emphasized Google Cloud’s AI and data analytics power. It delivers a competitive advantage. This partnership is a testament to that.
Future of Motorsports Technology
This expanded partnership signifies a new era. AI is set to transform motorsport. Google Cloud’s tools help analyze vast data. They can optimize strategy and driver performance. The collaboration pushes technology limits. It demonstrates AI’s potential impact. This includes on-track and off-track operations. It also involves enhancing cybersecurity measures. Formula E is using Google Cloud for security. This ensures protection of critical data. The alliance strengthens Formula E’s mission. It aims to redefine electric racing. This popular sport continues to innovate. The use of advanced AI is key.
