LONDON, UK – SoBe Burger, a burgeoning culinary enterprise celebrated for its distinctive “Miami-inspired” smash burgers, has officially inaugurated its latest physical location on Wealdstone High Street in London. The new establishment, situated at 7B High Street, HA3 5BY, commenced operations on July 3rd, introducing its acclaimed menu to residents and visitors of the area.
Marking the grand opening, SoBe Burger is extending a significant introductory offer. For the initial five days of trading, through July 7th, dine-in customers are eligible for a substantial 50% discount across the entire menu. This promotional initiative aims to encourage patronage and allow the community to experience the brand’s unique offerings.
From London Roots to National Presence
The journey of SoBe Burger began in London in 2019. Founded by entrepreneurs Tom and Alex, the concept was directly inspired by the vibrant and burgeoning smash burger scene they encountered in Miami. Their vision was to bring this particular style of burger – characterised by thin patties pressed directly onto a hot grill to create a crispy, caramelised exterior – back to the UK market.
Since its inception, SoBe Burger has demonstrated robust growth, evolving from a single idea into a significant national brand. The company now boasts a network of 15 physical restaurant sites located across the United Kingdom. Furthermore, its footprint extends substantially through digital channels, operating over 200 delivery outlets, making its menu accessible to a wide customer base via various third-party platforms.
Wealdstone’s New Culinary Addition
The Wealdstone branch represents the latest expansion of SoBe Burger’s physical presence. Located strategically on the High Street, the restaurant is poised to become a local dining destination. It operates seven days a week, with extensive opening hours from 10 am daily, running late into the night until 2 am, catering to various dining schedules.
The menu available at the Wealdstone location is comprehensive, featuring the full range of SoBe Burger’s popular items. This includes their signature smashed beef burgers, known for their intensely flavourful patties. Complementing the beef options are crispy fried chicken burgers, designed to appeal to poultry enthusiasts. The menu is rounded out by popular side dishes such as wings, loaded fries, and a selection of house-made sauces crafted to pair specifically with their burgers and sides.
Notably, SoBe Burger has committed to ensuring inclusivity in its menu. All items served at the Wealdstone location, and across their network, are certified Halal. In addition to this, the menu features readily available vegan burger options, providing choices for customers with plant-based dietary preferences.
Signature Flavours and Collaborations
SoBe Burger’s appeal lies not just in its core smash burger technique but also in its innovative flavour combinations. Signature burger options prominently featured on the menu include the indulgent Truffle Cheeseburger, the aromatic Confit Garlic Cheeseburger, the classic and tangy BBQ Cheeseburger, and the vibrant Green Chilli Cheeseburger. These specific offerings highlight the brand’s approach to elevating the standard smash burger with unique toppings and sauces.
Adding a creative flair to their recent activities, SoBe Burger also engaged in a notable collaboration just prior to the Wealdstone opening. On July 1st, the brand introduced a limited-edition Bombay Smash Burger. This unique creation was developed in partnership with British comedian Asim Chaudhry, leveraging his popular character, Chabuddy G. This type of collaboration underscores SoBe Burger’s engagement with popular culture and its willingness to experiment with flavour profiles that resonate with a diverse UK audience.
Accessibility Through Delivery
Beyond its dine-in service and take-away options, the Wealdstone SoBe Burger branch offers comprehensive delivery services. Customers can conveniently order from the full menu through major third-party delivery platforms, including Deliveroo, Uber Eats, and Just Eat. This wide availability through popular apps ensures that residents within the delivery radius can enjoy SoBe Burger’s offerings from the comfort of their homes.
The opening of SoBe Burger on Wealdstone High Street adds a dynamic new option to the local culinary landscape, bringing a taste of Miami-inspired street food coupled with the brand’s established presence and commitment to diverse dietary needs and innovative flavours.
