
Major UK Streaming Alliance: ITVX and Disney+ Announce Content Exchange Deal
LONDON, UK – In a move poised to significantly reshape the competitive United Kingdom streaming landscape, The Walt Disney Company and ITV have unveiled a “first-of-its-kind” agreement to share curated selections of premium content between their respective UK digital platforms, Disney+ and ITVX. The landmark partnership, set to commence on July 16, 2025, will grant…