Co-Living Matures in London: Renters Over 30 Increasingly Opt for Community and Affordability
New figures released by co-living brand bamco indicate a significant demographic shift within London’s rental market, revealing that co-living spaces are increasingly appealing to renters aged 30 and above. For the third consecutive year, the average age of a tenant in a co-living property across the capital has remained above 30, marking a substantial departure from pre-COVID rental patterns. This trending news highlights the evolving nature of co-living, transforming it from a niche solution for early-career professionals to a viable and attractive option for a broader segment of the city’s renters.
The Demographic Shift in London Co-Living
Data released in September 2025 by bamco, which manages approximately 1,500 co-living tenants across London, shows the average tenant age is 30.3 years old. This figure is largely consistent with the average age of 30.6 recorded in July 2022. This represents a dramatic increase from 2017, when the average age of a co-living tenant was just 23.9 years old. A bamco spokesperson noted that co-living is no longer solely perceived as a short-term stepping stone after student accommodation; instead, professionals from a wider age bracket are embracing it as a practical solution for navigating life in the capital. This widening appeal suggests that the co-living market has matured, attracting a more diverse and discerning customer base.
Key Drivers Behind the Growing Appeal
Several factors are contributing to the increasing popularity of co-living among older renters. Firstly, the quality of co-living homes and the standards of service offered across the industry have significantly improved over the past decade, attracting a more sophisticated demographic. Secondly, as the cost of living continues to rise in London, co-living presents a smart and cost-effective way for professionals in their late twenties and thirties to maintain a quality of life without compromising on location or amenities. This affordability is further underscored by high borrowing costs that continue to discourage homeownership, pushing more individuals into the rental market.
Beyond financial considerations, the inherent community aspect of co-living is a major draw. In an era where loneliness can be a significant issue, these shared living spaces offer built-in social networks, organised events, and communal areas that foster interaction and a sense of belonging. Flexibility in lease terms is another attractive feature, catering to individuals with less predictable schedules or those who prefer not to commit to long-term traditional rentals. The broader challenges in London’s private rental market, including a significant reduction in available properties and rising rents, also push renters towards co-living as a more accessible alternative.
Borough Variations: A Snapshot of London’s Co-Living Scene
The bamco data also highlights interesting variations across London’s boroughs. West London, encompassing areas like Chiswick and Ealing, appears to attract a slightly older demographic, with an average co-living tenant age of 30.2 years. In contrast, South West London, particularly popular areas such as Clapham and Balham, tends to attract younger renters, with an average tenant age of 28.6 years, even when rental costs might be higher. This suggests that while co-living is broadly appealing to the over-30s, specific locations within the capital cater to differing age preferences.
The Expanding Co-Living Landscape
The trend observed by bamco aligns with broader industry movements. The UK co-living sector has experienced substantial growth, driven by institutional investment and the ongoing demand for quality urban housing. With thousands of new co-living units in the pipeline, the sector is set to expand further, indicating confidence in its long-term viability and its role in addressing the UK’s housing challenges. Research indicates that the 26-40 age group is a primary demographic for co-living, demonstrating its established position beyond its initial niche audience.
Conclusion
As new figures emerge, it is clear that co-living in London is maturing and appealing to a demographic beyond its original target audience. The combination of improved amenities, community focus, financial practicality, and flexibility makes it an increasingly attractive proposition for renters in their thirties and beyond. This evolving trend in the London rental market underscores the adaptability of co-living as a housing solution that meets the complex needs of modern urban dwellers.
