Daytona Beach, Florida — March 6, 2026 — Gold-certified country artist Austin Tolliver will debut his new single, “Black Sheep,” with a live rooftop performance at The Roof in Daytona Beach at 3:00 PM on March 6. The track, produced by Clayton Sturgeon, will be released globally by Kingmaker Music through Empire and marks Tolliver’s first official release since signing with William Moseley and The Moseley Group.
The event is strategically scheduled during Daytona Bike Week 2026, one of the largest motorcycle rallies in the world. With hundreds of thousands of visitors descending on Daytona Beach annually, Bike Week creates a high-visibility platform for live music activations, brand launches, and cultural moments.
Gold Momentum Meets Strategic Expansion
Austin Tolliver’s recent Gold certification confirmed his commercial footprint in the country music market, with projections indicating Platinum status on the horizon. His catalog performance, touring consistency, and streaming metrics reflect sustained national traction.
“Black Sheep” arrives at a pivotal point. The single represents the first release under Tolliver’s new management alignment with William Moseley, managing partner of The Moseley Group. The partnership centralizes campaign strategy, distribution leverage, and long-term brand positioning as Tolliver prepares to roll out a forthcoming studio album.
“This one feels personal,” Tolliver said ahead of the release. “Daytona is part of who I am. I wanted the first performance to happen right here.”
Why Daytona Beach Matters
Rather than launching the single in a traditional industry hub, Tolliver selected Daytona Beach — his home community — for the official release event. The decision reflects both loyalty and market awareness. Daytona’s live entertainment culture continues to expand, particularly during major annual events like Bike Week.
The venue, The Roof, located at 1200 Main St Bridge, sits above the city’s iconic Main Street district and offers sweeping views of both the Atlantic Ocean and the Bike Week activity below. During rally week, the corridor becomes one of Florida’s most concentrated entertainment zones, with motorcycles lining the streets, live bands performing throughout the district, and venues operating at peak capacity.
Hosting the release party in this setting places “Black Sheep” at the center of one of the region’s largest cultural gatherings.
Production and Sound
Produced by Clayton Sturgeon, “Black Sheep” combines contemporary country instrumentation with arena-ready structure. The track is engineered for radio impact, streaming longevity, and live performance energy. The record reflects Tolliver’s continued evolution while maintaining the storytelling core that built his fan base.
Industry observers note that the coordination between Kingmaker Music, Empire, and The Moseley Group positions the release with national infrastructure behind it.
Media Presence and Coverage
Knight News Network editor Jessica Ray is expected to attend the rooftop event, providing on-site coverage and post-event analysis. Additional coverage and extended features will be published across affiliated media outlets, including The LA Today. Readers can follow updates at https://thelatoday.com.
Event Information
Austin Tolliver — “Black Sheep” Rooftop Release Event
March 6, 2026
3:00 PM
The Roof
1200 Main St Bridge
Daytona Beach, FL 32118
“Black Sheep” will be available worldwide on all major streaming platforms beginning March 6 via Kingmaker Music through Empire. With a Gold-certified foundation and expanding national visibility, Austin Tolliver’s Daytona Beach release during Bike Week aligns mainstream country momentum with one of Florida’s most dynamic live-event environments.
