Soraya’s Grand Debut in Marylebone
Soraya, the latest jewel in the crown of the esteemed Pachamama Group, has officially commenced operations, welcoming diners to its Marylebone locale. Situated at 96 George Street, this new Persian restaurant signifies a significant expansion for the group, renowned for its successful establishments such as Zēphyr, Bottarga, Nina, and Lagana. Soraya offers a comprehensive all-day dining experience, blending traditional Persian influences with contemporary culinary artistry. The culinary journey at Soraya begins with a distinct breakfast menu featuring Persian omelettes and extends through to the evening with a diverse array of kebabs and sharing dishes, inviting patrons to explore every facet of its offerings.
A Culinary Tapestry of Persian Flavors
The menu at Soraya is a meticulously crafted homage to Persian gastronomy. Breakfast is heralded with unique offerings like the kuku sabzi, a herb-packed Persian omelette, and eggs Benedict elevated with saffron hollandaise. Patrons can also indulge in khachapuri pide, alongside a selection of breads, yogurts, and small sharing plates designed to foster a communal dining atmosphere. As the day transitions, the menu evolves to showcase fire-led cooking, with a robust grill section featuring delicacies such as lamb koobideh and chicken joujeh kebabs. Complementing these are richer dishes like short rib khoresh with sour grape and ghormeh sabzi, a classic lamb and herb stew. Rice dishes, including crisp tahdig, add a layer of authentic texture and flavor, while desserts feature a rotating selection of cheesecakes, with a signature saffron-infused version taking pride of place.
Ambiance and Design: Persian Elegance Reimagined
Soraya’s interior design draws inspiration from traditional Persian domestic architecture, reinterpreted through a modern London lens. Occupying a substantial 6,000 sq ft space with a capacity for 190 guests, the restaurant is meticulously divided into interconnected areas. These include a vibrant open kitchen, an L-shaped bar, and two private dining rooms, all contributing to an atmosphere that is both grand and intimate. Layered rugs, intricate metalwork, aged timber, and curated artworks create a visually rich and inviting environment. This thoughtful design ensures that Soraya offers a distinct and immersive dining experience, catering to a variety of occasions from casual all-day dining to private celebrations.
The Pachamama Group’s Expanding Culinary Empire
The opening of Soraya represents a strategic diversification for the Pachamama Group, moving beyond its established Peruvian and Mediterranean-inspired concepts. While the group has seen considerable success with restaurants like Pachamama (Marylebone), Chicama (Chelsea), and Bottarga (Chelsea), Soraya marks its first foray into Persian cuisine. This expansion into a new culinary territory highlights the group’s ambition and adaptability in the competitive London dining scene. Each of their previous ventures, from the Peruvian roots of Pachamama to the Mediterranean influences of Zēphyr and Bottarga, has been characterized by a commitment to quality ingredients, innovative flavor profiles, and engaging dining environments. Soraya is poised to continue this legacy, offering a unique Persian narrative that complements its diverse portfolio.
FAQ: People Also Ask
What is Soraya?
Soraya is a new Persian restaurant located in Marylebone, London, opened by the Pachamama Group on July 15, 2026. It offers an all-day dining experience with a menu inspired by Persian cuisine.
Where is Soraya located?
Soraya is situated at 96 George Street, Marylebone, London, W1U 8AF.
What type of cuisine does Soraya serve?
Soraya serves Persian cuisine, featuring dishes such as Persian omelettes, kebabs, stews, and unique cheesecakes.
What are some notable dishes on the Soraya menu?
Notable dishes include kuku sabzi (herb-packed Persian omelette), eggs Benedict with saffron hollandaise, lamb koobideh and chicken joujeh kebabs, short rib khoresh, ghormeh sabzi, and a rotating selection of cheesecakes, including a saffron house version.
Who is behind Soraya?
Soraya is a venture by the Pachamama Group, known for their successful London restaurants including Zēphyr, Bottarga, Nina, and Lagana. The group previously opened a Soraya in Abu Dhabi before bringing it to London.
